Untold: The Rise and Fall of AND1 (Trailer)

Born out of the playgrounds of New York City, the “And 1 Mixtape Tour” took streetball to the masses, challenging convention and picking up a team of basketball misfits along the way. “The Rise and Fall of AND1” traces the journey of how three young friends with a dream of bringing greater acclaim to the game they loved, connected with the underground artform of streetball, and ended up flipping the billion-dollar basketball industry on its head. AND1 co-founders along with streetball legends The Professor, Hot Sauce, Skip 2 My Lou, The Main Event, Shane the Dribbling Machine and more reflect on their experience and the brand’s journey.

Harneet Pasricha